Last updated: August 13, 2026
Fuego Supply Co (“Fuego,” “we,” “us,” or “our”) operates https://fuegosupply.co and related store services. This Privacy Policy explains what information we collect, how we use it, who we may share it with, and the choices customers have.
Information We Collect
We collect information that you provide directly and information that is created automatically when you use the site.
- Contact and account information: name, email address, phone number, billing address, shipping address, account login details, and customer service messages.
- Order information: products viewed or purchased, cart contents, order number, delivery details, returns, refunds, and related transaction records.
- Payment information: payment status and limited payment details from our payment processors. We do not intentionally store full payment card numbers on our site.
- Site and device information: IP address, browser type, device type, pages viewed, referring pages, approximate location, cookies, cart/session identifiers, and WooCommerce order attribution data.
- Reviews and public content: product reviews, ratings, comments, photos, or other content you choose to submit.
- Marketing preferences: email or SMS preferences if you choose to receive marketing messages.
How We Use Information
- Process orders, payments, shipping, returns, refunds, and customer support.
- Create and manage customer accounts, carts, wishlists, and store features.
- Send order confirmations, shipping updates, service messages, and support responses.
- Improve the store, product catalog, website performance, security, and fraud prevention.
- Send marketing only where permitted by law and your communication preferences.
- Comply with tax, accounting, chargeback, legal, and regulatory obligations.
Cookies and Similar Technologies
Our site may use cookies, pixels, tags, local storage, and similar technologies to keep your cart working, remember preferences, measure traffic, understand product performance, improve checkout, and support marketing or analytics tools. You can control cookies through your browser settings. Blocking some cookies may affect cart, checkout, account, or payment features.
Do Not Track and Global Privacy Signals
Some browsers offer “Do Not Track” or similar privacy signals. Because there is not one universally accepted standard for all signals, our response may depend on the browser, plugin, or service involved. Where legally required and technically supported, we will honor applicable opt-out preference signals, including recognized global privacy controls.
Third-Party Services and Data Processors
We use third-party services to run the store. These providers may collect or receive information as needed to perform their services. They may include:
- WordPress, WooCommerce, hosting, caching, backup, security, and maintenance providers.
- Payment processors, fraud prevention services, and chargeback tools.
- Shipping carriers, fulfillment partners, supplier apps, dropshipping vendors, print-on-demand providers, and warehouse partners.
- Email, SMS, customer support, analytics, advertising, and measurement providers.
- Professional advisers, accounting, tax, legal, and compliance providers.
These providers may process information under their own privacy notices as well as our instructions where applicable.
AI-Assisted Tools
We may use AI-assisted tools or automation to help with internal operations such as drafting product copy, cataloging products, summarizing customer support issues, improving workflows, detecting fraud, or reviewing site content. We do not intentionally submit full payment card numbers to AI tools, do not intentionally use customer personal information to train public AI models, and do not use AI to make decisions that produce legal or similarly significant effects for customers without appropriate human review.
How We Share Information
We may share information with service providers and partners that help us operate the store, process payments, ship orders, handle returns, prevent fraud, provide support, analyze performance, or comply with the law. We may also share information if required by law, to protect rights and safety, in connection with a business transfer, or with your consent.
Sale or Sharing of Personal Information
We do not sell customer personal information for money. Some privacy laws define “sharing” broadly to include certain advertising, analytics, or cross-context behavioral advertising activities. If we use tools that qualify as selling or sharing under applicable law, you may opt out by contacting us at support@fuegosupply.co or by using any privacy controls we make available on the site.
Retention and Deletion
We keep personal information only as long as reasonably needed for the purposes described in this policy, including order fulfillment, customer support, fraud prevention, tax, accounting, chargeback, legal, and compliance purposes. You may request deletion of your account or personal information by contacting support@fuegosupply.co. We may need to keep certain records where required or permitted by law, including order, payment, shipping, tax, accounting, fraud prevention, and dispute records.
Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No website, payment system, email, or storage method is completely secure. Do not send full payment card numbers, passwords, or highly sensitive personal information through email or public comments.
Public Content and Uploads
Product reviews, comments, photos, or other content you choose to submit may be visible to other users if published on the site. Do not submit content that contains private information you do not want shown publicly. You may contact support@fuegosupply.co to request removal of content you submitted, subject to legal, fraud prevention, and recordkeeping limits.
Children’s Privacy
Our store is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact support@fuegosupply.co.
State Privacy Rights
Depending on where you live, you may have rights to request access to, correction of, deletion of, or a copy of personal information we maintain about you. You may also have rights to opt out of certain processing, sale, sharing, targeted advertising, or profiling. To make a request, contact support@fuegosupply.co. We may need to verify your identity before completing a request.
California Privacy Notice
California residents may have additional rights under California privacy laws, including the right to know categories of personal information collected, the purposes for collection, the categories of third parties with whom information is disclosed, and the right to request deletion or correction, subject to exceptions. We collect and disclose the categories described in “Information We Collect” and “Third-Party Services and Data Processors” for the purposes described in this policy.
We do not knowingly sell personal information of consumers under 16. We do not discriminate against customers for exercising privacy rights.
Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be posted on this page with an updated effective date. Continued use of the site after changes are posted means the updated policy applies going forward.
Contact
For privacy questions or requests, contact us at support@fuegosupply.co.