Privacy and Store Policies

Last updated: August 13, 2026

Privacy Policy

Fuego Supply Co (“Fuego,” “we,” “us,” or “our”) operates https://fuegosupply.co and related store services. This Privacy Policy explains what information we collect, how we use it, who we may share it with, and the choices customers have.

Information We Collect

  • Contact and account information: name, email address, phone number, billing address, shipping address, account login details, and customer service messages.
  • Order information: products viewed or purchased, cart contents, order number, delivery details, returns, refunds, and related transaction records.
  • Payment information: payment status and limited payment details from our payment processors. We do not intentionally store full payment card numbers on our site.
  • Site and device information: IP address, browser type, device type, pages viewed, referring pages, approximate location, cookies, cart/session identifiers, and WooCommerce order attribution data.
  • Reviews and public content: product reviews, ratings, comments, photos, or other content you choose to submit.
  • Marketing preferences: email or SMS preferences if you choose to receive marketing messages.

How We Use Information

  • Process orders, payments, shipping, returns, refunds, and customer support.
  • Create and manage customer accounts, carts, wishlists, and store features.
  • Send order confirmations, shipping updates, service messages, and support responses.
  • Improve the store, product catalog, website performance, security, and fraud prevention.
  • Send marketing only where permitted by law and your communication preferences.
  • Comply with tax, accounting, chargeback, legal, and regulatory obligations.

Cookies and Privacy Signals

Our site may use cookies, pixels, tags, local storage, and similar technologies to keep your cart working, remember preferences, measure traffic, understand product performance, improve checkout, and support marketing or analytics tools. Some browsers offer “Do Not Track” or similar privacy signals. Because there is not one universally accepted standard for all signals, our response may depend on the browser, plugin, or service involved. Where legally required and technically supported, we will honor applicable opt-out preference signals, including recognized global privacy controls.

Third-Party Services and Data Processors

We use third-party services to run the store. These providers may collect or receive information as needed to perform their services. They may include WordPress, WooCommerce, hosting, caching, backup, security, payment processors, fraud prevention services, shipping carriers, fulfillment partners, supplier apps, dropshipping vendors, print-on-demand providers, warehouses, email, SMS, customer support, analytics, advertising, measurement, accounting, tax, legal, and compliance providers.

AI-Assisted Tools

We may use AI-assisted tools or automation to help with internal operations such as drafting product copy, cataloging products, summarizing customer support issues, improving workflows, detecting fraud, or reviewing site content. We do not intentionally submit full payment card numbers to AI tools, do not intentionally use customer personal information to train public AI models, and do not use AI to make decisions that produce legal or similarly significant effects for customers without appropriate human review.

Sharing, Selling, Retention, and Deletion

We may share information with service providers and partners that help us operate the store, process payments, ship orders, handle returns, prevent fraud, provide support, analyze performance, or comply with the law. We do not sell customer personal information for money. Some privacy laws define “sharing” broadly to include certain advertising, analytics, or cross-context behavioral advertising activities. If we use tools that qualify as selling or sharing under applicable law, you may opt out by contacting us at support@fuegosupply.co or by using any privacy controls we make available on the site.

We keep personal information only as long as reasonably needed for order fulfillment, customer support, fraud prevention, tax, accounting, chargeback, legal, and compliance purposes. You may request deletion of your account or personal information by contacting support@fuegosupply.co. We may need to keep certain records where required or permitted by law, including order, payment, shipping, tax, accounting, fraud prevention, and dispute records.

Security and Public Uploads

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. Product images and public site media are public by design, but customer records, order records, payment data, and private support communications should not be intentionally published in public media or storage. No website, payment system, email, or storage method is completely secure.

Product reviews, comments, photos, or other content you choose to submit may be visible to other users if published on the site. Do not submit content that contains private information you do not want shown publicly. You may contact support@fuegosupply.co to request removal of content you submitted, subject to legal, fraud prevention, and recordkeeping limits.

Children and State Privacy Rights

Our store is not directed to children under 13, and we do not knowingly collect personal information from children under 13. Depending on where you live, you may have rights to request access to, correction of, deletion of, or a copy of personal information we maintain about you. You may also have rights to opt out of certain processing, sale, sharing, targeted advertising, or profiling. To make a request, contact support@fuegosupply.co. We may need to verify your identity before completing a request.

California Privacy Notice

California residents may have additional rights under California privacy laws, including the right to know categories of personal information collected, the purposes for collection, the categories of third parties with whom information is disclosed, and the right to request deletion or correction, subject to exceptions. We collect and disclose the categories described above for the purposes described in this policy. We do not knowingly sell personal information of consumers under 16 and do not discriminate against customers for exercising privacy rights.

Terms and Conditions

These Terms and Conditions govern your use of https://fuegosupply.co and purchases from Fuego Supply Co. By using the site or placing an order, you agree to these terms.

We sell apparel, footwear, accessories, and related lifestyle goods. Product descriptions, images, prices, colors, sizing, and availability may change. We try to display products accurately, but colors, scale, packaging, and details may vary by screen, supplier, production batch, or fulfillment partner.

Orders are offers to purchase products. We may accept, decline, cancel, or limit an order for reasons including product availability, suspected fraud, incorrect pricing, incorrect product information, shipping restrictions, or payment issues. Payment must be authorized before an order is processed.

Some products may be sourced, fulfilled, printed, or shipped by third-party supplier apps, dropshipping vendors, print-on-demand providers, warehouses, or carriers. These partners help us process orders and deliver products. Packaging, origin location, and delivery speed may vary by item.

Fuego currently sells one-time purchases only. We do not currently offer automatic renewals, paid memberships, or subscription billing unless a future offer clearly says so at checkout. If we ever offer a subscription or renewal product, the renewal terms, billing frequency, cancellation method, and any reminder requirements will be disclosed before purchase.

Reviews and testimonials on our site or marketing must reflect honest opinions and actual experiences. We do not create, buy, or knowingly publish fake reviews or testimonials. If a reviewer, influencer, affiliate, employee, or partner has received compensation, free product, discounts, or another material benefit, that connection should be clearly disclosed.

Fuego Supply Co is an independent brand. Product names, logos, designs, trademarks, and images belong to their respective owners. Unless we clearly state otherwise, references to third-party brands are for identification only and do not imply sponsorship, endorsement, or affiliation.

Shipping Policy

Orders are usually processed after payment is authorized. Processing time can vary by product, supplier, print-on-demand partner, warehouse, inventory status, and order volume. Most orders begin processing within 1 to 5 business days unless a product page or checkout notice says otherwise.

Some products may ship directly from third-party supplier apps, dropshipping vendors, print-on-demand providers, warehouses, or carriers. Items in the same order may ship separately and may arrive on different days. Delivery estimates are not guaranteed unless expressly stated at checkout. Tracking information is sent when available.

Please enter your shipping address carefully. We are not responsible for delays, failed delivery, or lost packages caused by incorrect or incomplete addresses provided at checkout.

Returns and Refunds Policy

You may request a return within 14 days after delivery. To be eligible, items must be unused, unworn, unwashed, undamaged, and in their original condition with tags, packaging, and accessories included where applicable.

Contact support@fuegosupply.co with your order number, the item you want to return, and the reason for the request. Please do not send items back before we confirm return instructions. Items sent without return approval may not be accepted.

Customers are responsible for return shipping unless the item arrived damaged, defective, or materially different from what was ordered. Original shipping charges are not refundable unless required by law or unless the return is due to our error.

If an item arrives damaged, defective, or incorrect, contact support@fuegosupply.co within 7 days of delivery. Include your order number and clear photos of the item, packaging, shipping label, and the issue.

Items may be non-returnable if they are final sale, customized, personalized, worn, washed, damaged after delivery, missing original materials, hygiene-sensitive, or otherwise identified as non-returnable on the product page or at checkout.

Approved refunds are issued to the original payment method when possible after the returned item is received and inspected. You may request cancellation before fulfillment begins. Once an order has entered fulfillment, shipped, or been sent to a supplier or production partner, cancellation may not be possible.

Changes and Contact

We may update these policies from time to time. Material changes will be posted on this page with an updated date. Continued use of the site after changes are posted means the updated policies apply going forward.

For privacy, order, shipping, return, or policy questions, contact support@fuegosupply.co.